Monroe's Motivated Sequence


I choose the Total Gym. It is always interesting for me to watch these commercials because they really motivate me to get into shape!

Attention: Beginning shows a room full of fit people using the machines showing what you can look like if you use their equipment.

Need: Show real people talking about how they had been before using the equipment and the after affects of using the equipment. This shows the need to make a change.

Satisfaction: They provide a solution by telling them to order the Total Gym.

Visualization: Show fit everyday people using the gym.

Action: Give you ordering information.